Tips to keep children reading this summer

It's the school holidays, but what's the best way to keep children reading during the summer months?

With research pointing to the huge fall in children's reading skills over the summer holiday, what's the best way to keep children reading - and enjoying reading?

Alison David, Consumer Insight Director for Farshore, explores why it's so important that children do keep reading during the break, and what you can do to help keep them excited about books and reading.